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PostHeaderIcon I got the Promotion Blues

Promoting the blues is a difficult task that has sometimes paid dividends and sometimes only disappoints. I’m a blues fan by default. The music I really like just happens to be rooted in the blues. Because of this I have a taste for blues but it must be seasoned with a bit of rock to really grab me.

 

As a promoter I have tried to brand the type of show I do so that I could build a relationship with my customers. I have with a few exception booked acts that I want to see. An act that I feel will impress people whether they have heard of them or not. Hopefully they trust my judgment and will attend because they have discovered artists by virtue of attending one of my shows. I began this venture under the title of Route 66 Blues Project. I later changed the name to 79th Street Sound Stage so as to not limit myself to promoting the blues exclusively.

 

I recently booked Ana Popovic who is a blues based female guitar player from Europe. I had heard of her through blues societies and through the Blues Foundation when she was nominated for a Blues Music Award I had only heard some of her albums and explored her website. I liked the fact she had many influences both Jazz and Rock but it was bluesy.

 

I had a decent turnout targeting the blues community for the show. The problem is a decent turnout is under 100 people. If the show had sold 100 or over I would have been ecstatic. The blues I have found has a limited audience. I think I made a mistake promoting her as a blues artist. I was asked believe it or not to refund the ticket price to someone who thought Ana wasn’t the blues. The rational was when asked why she wasn’t the blues the best they could come up with was because she used a wah wah peddle. Sacrilege I suppose.

 

Now I don’t pretend to be the authority on what is and isn’t blues. I don’t promote blues acts exclusively. In fact my most well attended shows have not been considered blues acts at all. I think the problem with trying to define the blues hurts the genre by limiting its appeal and dividing the fans that already exist. Instead of being able to depend on a supportive fan base of a genre you have hope to appeal to a certain segment of the genre’.

 

How do you overcome the pitfalls that come with promoting the blues? I guess the answer is distancing yourself from the genre’. I promote music. You call it what you want. I hope you call it good. You can call it blues if you want but all you’ll get from me is that it is bluesy.

 

Ana Popovic

Ana Popovic

PostHeaderIcon The Road To The Royal Albert Hall Part 4

In the fall of 2003 Joe was booked to open for Peter Frampton. There was a date at a fesival in Richardson Texas. Fellow forum member and future friend also attended this show. Although we never actually met there it did start an email relationship after we realized that our paths did cross in Texas. I bring this up now since I am telling this story in a chronological order which helps me remember things a little better. The tour went on to include many theatres across the US. One such stop was in Ardmore Oklahoma where a fan of Framptons who also was a fan of Joe’s had booked the show.

Aubry Harris contacted me because he knew I was a fan in OKC 90 mile to the north of Ardmore. He had booked Joe to play an after party at the Tivoli Theatre in downtown Ardmore. He was selling VIP tables and I was more than happy to buy one. During our conversation he said while talking to Joe’s manager my name had come up and he encouraged me to pursue booking Joe in OKC again. Something he probably later regretted but that is a whole other story.

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PostHeaderIcon The Road To The Royal Albert Hall Part 3

One of my motivations to get Joe to play Oklahoma City was simply just to build his fanbase here so he would return and I would no longer have to make these roadtrips. He would come to me. I was in the middle of one of my most successful periods in my own contracting business which proved to be also one of the most stressful times as well. Joe I guess was my therapy. I had something else to occupy my mind after 5:00 when I would often resort to the worries of the upcoming day.

The few shows I attended during this time I would arrive early and have a chance to talk to Kenny Joe’s drummer at the time and Roscoe his tourmanager. I never really wanted to bother Joe who was alway cordial but I would say warry of this new fixture at their shows. He was a little perplexed that someone would travel distances to see him and possibly wondered at the state of my sanity. I gave him his space because I wasn’t in to guitars which is a common language he speaks I just dug the band.

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PostHeaderIcon Joe Bonamassa from the Avalon to the Royal Albert Hall Part 1

In 2002 I got a promo pack for an artist by the name of of Joe Bonamassa. It was a CD A New Day Yesterday which was produced by legendary producer Tom Dowd. There also was a video press kit with very quotes from the likes of BB King and Phil Ramone. There also were two clips from a live video. After watching the video I knew I had to see him form myself.

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